ASICS join as Major Partner of Tauranga’s World Triathlon Triple Crown as 2026 World Cup date locked in
Three year deal a boon for age groupers as well as elite triathletes
• ASICS New Zealand confirmed as Exclusive Footwear & Apparel Partner through 2028
• 2026 World Cup Tauranga to incorporate mass participation favourite
Tinman Triathlon
• Elite athletes, age groupers, staff, volunteers & officials to benefit from ASICS agreement
Three years. Three world-class events. One global stage for Tauranga
Triathlon New Zealand is proud to announce ASICS New Zealand as the Exclusive Footwear & Apparel Partner of Tauranga’s three-year run of World Triathlon events, a landmark window that will see the city welcome the world’s best triathletes through to 2028.
The partnership covers:
2026 World Triathlon Cup Tauranga
2027 World Triathlon Championship Series (WTCS) Tauranga
2028 World Triathlon Championship Series Grand Final Tauranga
Together, the events form a World Triathlon Triple Crown for Tauranga, cementing the city’s place on the global triathlon calendar.
A key milestone of the announcement is confirmation that 2026 World Triathlon Cup Taurangawill be held on Sunday, 22 November 2026, with a race-day format designed to deliver a major boost for age group athletes.
The day will incorporate Tri Tauranga’s iconic mass participation
Tinman Triathlon, which will again double as the
Tri NZ Suzuki Series
Standard Distance Championships.
That will allow age group competitors to race for PBs, national titles and world champs selection before watching some of the world’s best triathletes compete, likely including New Zealand talisman
Hayden Wilde.
Triathlon New Zealand CEO Pete De Wet said locking in both ASICS partnership and a 2026 date was a significant moment for the sport.
“We’re on the cusp of a game changing three years for the sport of triathlon in New Zealand and having a prestigious global brand like ASICS at our side all the way to 2028 only underscores that,” De Wet said.
“To also have a date locked in that will activate our age group community, the beating heart of our sport, is a vital part of our over-arching strategy to ensure a legacy for the sport long beyond the 2028 Grand Final. Tinman is one of New Zealand’s most popular mass participation events and will only add to the 2026 World Triathlon Cup Tauranga experience. We can’t wait.”
ASICS become the first major commercial partner confirmed across the three-event Tauranga hosting agreement, joining the New Zealand Government, through the Major Events Fund, and Tauranga City Council as key event delivery partners.

• ASICS New Zealand confirmed as Exclusive Footwear & Apparel Partner through 2028
• 2026 World Cup Tauranga to incorporate mass participation favourite
Tinman Triathlon
• Elite athletes, age groupers, staff, volunteers & officials to benefit from ASICS agreement
Three years. Three world-class events. One global stage for Tauranga
Triathlon New Zealand is proud to announce ASICS New Zealand as the Exclusive Footwear & Apparel Partner of Tauranga’s three-year run of World Triathlon events, a landmark window that will see the city welcome the world’s best triathletes through to 2028.
The partnership covers:
2026 World Triathlon Cup Tauranga
2027 World Triathlon Championship Series (WTCS) Tauranga
2028 World Triathlon Championship Series Grand Final Tauranga
Together, the events form a World Triathlon Triple Crown for Tauranga, cementing the city’s place on the global triathlon calendar.
A key milestone of the announcement is confirmation that 2026 World Triathlon Cup Taurangawill be held on
Sunday, 22 November 2026, with a race-day format designed to deliver a major boost for age group athletes.
The day will incorporate Tri Tauranga’s iconic mass participation
Tinman Triathlon, which will again double as the
Tri NZ Suzuki Series Standard Distance Championships. That will allow age group competitors to race for PBs, national titles and world champs selection before watching some of the world’s best triathletes compete, likely including New Zealand talisman
Hayden Wilde.
Triathlon New Zealand CEO Pete De Wet said locking in both ASICS partnership and a 2026 date was a significant moment for the sport.
“We’re on the cusp of a game changing three years for the sport of triathlon in New Zealand and having a prestigious global brand like ASICS at our side all the way to 2028 only underscores that,” De Wet said.
“To also have a date locked in that will activate our age group community, the beating heart of our sport, is a vital part of our over-arching strategy to ensure a legacy for the sport long beyond the 2028 Grand Final. Tinman is one of New Zealand’s most popular mass participation events and will only add to the 2026 World Triathlon Cup Tauranga experience. We can’t wait.”
ASICS become the first major commercial partner confirmed across the three-event Tauranga hosting agreement, joining the New Zealand Government, through the Major Events Fund, and Tauranga City Council as key event delivery partners.
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