Full circle moment as Barfoot & Thompson partner Tauranga’s World Triathlon events

Kent Gray • July 8, 2026

The new partnership covers both 2027 WTCS Tauranga and the 2028 WTCS Grand Final Tauranga

• Barfoot & Thompson named Official Supporter and Exclusive Real Estate Partner

• Partnership covers WTCS Tauranga 2027 and the WTCS Grand Final Tauranga 2028

• Full-circle moment after title sponsorship of 2012 World Triathlon Grand Final Auckland


Historic partnership renewed as Tauranga prepares to welcome the World

In a full circle moment, Triathlon New Zealand and Barfoot & Thompson are set to reunite on the global stage.


The real estate powerhouse has been named as an Official Supporter and Exclusive Real Estate Partner for Tauranga’s World Triathlon Championship Series (WTCS) events in 2027 and 2028.


Barfoot & Thompson was title sponsor of the 2012 World Triathlon Grand Final in Auckland, the only other time New Zealand has hosted the sport’s pinnacle short course event.


The new partnership covers both 2027 WTCS Tauranga and the 2028 WTCS Grand Final Tauranga, two of the biggest events in the LA 2028 Olympic cycle.


Tri New Zealand CEO Pete de Wet said the renewed partnership reflects both history and opportunity as the sport returns to the world stage in New Zealand.


“We’re delighted to have Barfoot & Thompson back in the Tri NZ family given the deep history between our organisations,” de Wet said.


“Barfoot & Thompson’s presence in Tauranga means the WTCS round in 2027 and the WTCS Grand Final in 2028 are a great platform for them to continue growing their presence in the BOP market with a brand triathletes up and down Aotearoa already know well and trust.”

With strong ties to communities with deep swim, bike and run connections, Barfoot & Thompson’s involvement will help amplify the impact of the events both regionally and nationally.

Barfoot & Thompson Managing Director Peter Thompson said the events represent a significant opportunity for the region and align closely with the company’s commitment to local communities.

“The confirmation of Tauranga as the host city for the World Triathlon Championship Finals presents a huge opportunity for the Bay of Plenty, and we’re proud to be involved through our partnership with Triathlon New Zealand,” Thompson said.

“The events taking place in 2027 and 2028 will bring athletes, visitors and attention to a region we’re deeply committed to, and we’re excited to see what this delivers for the local community and everyone involved.”

The partnership reinforces the growing momentum behind Tauranga’s WTCS events, with Barfoot & Thompson joining major partner ASICS and fellow Official Supporters Port of Tauranga and Bay Radiology to help deliver world-class sport and community engagement across the 2027 and 2028 competitions.

About Barfoot & Thompson
Barfoot & Thompson is New Zealand’s largest privately owned real estate company and has remained family owned and operated for more than 100 years.

Founded in Auckland in 1923, the business has grown steadily through changing market cycles while staying focused on long-term relationships, consistent standards and strong local knowledge. Today, Barfoot & Thompson operates across Auckland, Northland, Waikato and the Bay of Plenty, with more than 2,700 people working across residential, lifestyle and rural, commercial, property management, body corporate and project divisions.

The company’s non-franchised structure allows its network of more than 1,800 salespeople to work collaboratively, sharing buyer insight and market information without regional restrictions. This model supports broader exposure for vendors and a strong level of buyer engagement across local, national and international markets. Barfoot & Thompson has a long history of involvement in the communities it serves, supporting sporting organisations, events and local initiatives across the Upper North Island. The company’s values — centred on people, family, diversity and community — continue to guide how it operates and how it partners with organisations that share a similar commitment.

For more information, visit
barfoot.co.nz

Recent Posts

By Kent Gray July 8, 2026
Three year deal a boon for age groupers as well as elite triathletes
By Kent Gray July 8, 2026
Bay Radiology’s involvement follows the recent renewal of RHCNZ Medical Imaging Group’s partnership as Official Medical Imaging Partner of Tri NZ through 2028
By Kent Gray July 8, 2026
Secures category exclusivity in Sea Freight & Logistics
By Kent Gray July 8, 2026
• Suzuki NZ named Official Supporter and Exclusive Motor Vehicle Partner • Additionally joins Port of Tauranga as Official Volunteer Programme Partner • Partnership spans 2026 World Triathlon Cup, 2027 WTCS Tauranga and the 2028 WTCS Grand Final • Suzuki NZ to provide vehicles central to the operational delivery of the Triple Crown Suzuki New Zealand brings its long-standing commitment to New Zealand triathlon to the world stage Auckland, (April 2, 2026) – Suzuki New Zealand has been unveiled as an Official Supporter of Tauranga’s triple crown of World Triathlon events through 2028, locking in one of the sport’s most enduring commercial relationships for what shapes as the most significant three-year period in New Zealand triathlon history. The agreement grants Suzuki NZ exclusivity across the motor vehicle category and positions the brand at the operational heart of the series through a key partnership role in the triple crown’s Volunteer Programme, a critical function that keeps world-class racing moving. Suzuki joins the Port of Tauranga, announced earlier, as a cornerstone partner of the programme. The events Suzuki will support across the three-year term are: 2026 World Triathlon Cup Tauranga 2027 World Triathlon Championship Series (WTCS) Tauranga 2028 World Triathlon Championship Series Grand Final Tauranga For Triathlon New Zealand CEO Pete de Wet, securing Suzuki wasn’t a commercial transaction, rather a natural progression of a partnership that has been built over years on mutual respect for the sport. The renowned Japanese manufacturer are long-time title sponsors of Tri NZ’s annual series of grassroots, mass-participation national championships, the Tri NZ Suzuki Series. “It’s awesome to have such an important anchor sponsor of triathlon get in behind Tauranga’s triple crown of events in 2026, 2027 and 2028,” de Wet said. “Suzuki has shown great commitment to our sport for such a long time, so it just feels right to have them as the official vehicle partner for the series. They’ll also be a key player in the Volunteer Programme, providing vehicles to assist us in ensuring the event can be delivered successfully.” The volunteer workforce underpinning three consecutive global events is one of the most logistically complex undertakings in New Zealand sport. Suzuki’s support across that programme isn’t peripheral, it’s foundational, and through the provision of vehicles, will enable the kind of seamless athlete and official movement that World Triathlon demands. For Suzuki New Zealand CEO and Executive General Manager Automobile Gary Collins, the partnership reflects something deeper than brand exposure. It reflects who Suzuki is. “Suzuki New Zealand is delighted to partner with Tri NZ for the upcoming World Cup and World Triathlon Championship Series events in Tauranga,” Collins said. “Suzuki has been a long-term local supporter of triathlon in New Zealand so the involvement with the world’s premiere showcase of the sport is a perfect fit for our brand. We’re the masters of making a little go a long way with our range of affordable, efficient vehicles. But most of all we’re about having fun and enjoying life. So it is a pleasure to be able to assist Kiwis to compete on the world stage in our backyard.” With a World Triathlon Cup, a WTCS round and a WTCS Grand Final set to call Tauranga home across three successive years, the region is entering an unprecedented chapter as a global destination for the sport. Suzuki New Zealand, practical, efficient, community-rooted, and built for the long haul, is the right partner to drive it forward.  About Suzuki New Zealand Suzuki is one of the world’s most successful brands, enjoying a reputation as an innovative leader in compact car, motorcycle, marine and 4WD technology. The Suzuki brand symbolises outstanding quality and value and the team at Suzuki New Zealand and its nationwide dealer network are dedicated to providing New Zealanders with a fun and rewarding ownership experience.